Available for new projects · Based in Dubai

Saurabh Verma

Digital Marketing Strategist · Performance + Brand

9+ years scaling brands and revenue through data-driven advertising. Managed $20M+ in ad spend across India and UAE. From zero-to-viral D2C launches and Shark Tank features to enterprise performance campaigns I bridge creative storytelling with measurable ROI.

View Case Studies → Let's Talk
8+
Years Experience
$20M+
Ad Spend Managed
24+
Brands Consulted
3
Shark Tank Brands
Saurabh Verma Digital Marketing Strategist
📍
Dubai, UAE Available for full-time & consulting roles
About me

The person behind the numbers

I'm a digital marketing strategist with 9+ years at the intersection of data, creative, and growth. I've taken brands from zero digital presence to viral moments and managed large-scale performance campaigns for established businesses across India and the UAE.

My edge is the ability to move between two worlds brand building (narrative, content, community) and performance marketing (paid media, attribution, ROAS) and connect them into a single coherent strategy. Most marketers live in one. I've built in both.

Currently based in Dubai, consulting with brands across D2C, healthcare, F&B, fitness, and B2B sectors. I'm also deeply interested in how AI tools are reshaping content workflows and ad creative at scale.

Google Ads Meta Ads CRM & Automation Brand Strategy D2C Growth Performance Media Funnel Optimisation Analytics

🏆 Scale that matters

Scaled Bodycraft's monthly ad spend from $5K to $50K while driving annual revenue from $7.2M to $24M. Reduced CPL at Aries Clinic from ~$28 to ~$13 while simultaneously improving lead-to-appointment conversion rates by ~120%.

🦈 Shark Tank India 3 brands

Worked with three brands that appeared on Shark Tank India: Nuutjob (men's intimate care category created from scratch), Aoba / Erotissch (intimate lifestyle), and Blue Tea (herbal wellness tea). Built the brand equity that got them in front of the Sharks.

🌐 India's First Facebook AR Ads

Pioneered augmented reality advertising on Facebook in India when the format was brand new. Led creative, technical and media strategy for a campaign at Grapes Digital (Flipkart) that became a benchmark for interactive branded content nationally.

📍 Cross-market expertise

Deep experience across Indian and GCC markets. Understands what drives consumer behaviour differently in Mumbai, Delhi, Dubai, and Abu Dhabi and how to build media strategies that respect those differences without duplicating effort.

What I do

Core Expertise

Seven areas where I consistently move the needle from early-stage D2C to scaling enterprise.

📈

Performance Marketing

End-to-end paid media across Google Ads, Meta, YouTube, and programmatic. Funnel architecture, bidding strategy, creative testing, attribution modelling, and scaling built around ROAS and revenue, not vanity metrics.

🎨

Brand Building

Positioning, messaging, content strategy and community growth for challenger brands. Specialising in breaking into taboo or underdeveloped categories where education and entertainment must work together to earn trust.

📊

Analytics & Data

GA4, Google Tag Manager, Meta Pixel, server-side tracking, and custom dashboards. I build measurement frameworks that give brands a single source of truth so every rupee and dirham can be accounted for.

🛒

D2C Growth Strategy

Full-funnel strategy for direct-to-consumer brands: from category creation and audience research through to CRM, retention loops, LTV optimisation, and multi-channel expansion across India and GCC markets.

🔄

Customer Retention & CRM

Lifecycle marketing design using HubSpot, Salesforce, and Zoho. Automated WhatsApp flows, email sequences, lead nurturing pipelines, and re-engagement campaigns turning one-time buyers into repeat revenue.

⚡

Conversion Rate Optimisation

Landing page strategy, A/B testing, funnel audits, and UX improvements. Built a CRO software suite with urgency timers, exit-intent popups, and hello bars achieving 150%+ conversion uplift across clients.

🤖

AI-Powered Marketing

Leveraging AI tools for content at scale, creative testing, ad copy generation, and workflow automation. Staying ahead of how LLMs and generative AI are reshaping content production and campaign management in 2025.

🔍

SEO & Content Strategy

Technical and editorial SEO combined with content calendars that compound. Keyword strategy, topical authority building, and content workflows designed for 6–18 month organic growth horizons across competitive categories.

Career

Professional Journey

9+ years across consulting, agencies, and high-growth startups India and UAE.

1
Digital Growth Consultant
AM Health Hub & Aries Clinic · Nov 2025–Present · Dubai
  • Achieved ~120% revenue growth at Aries Clinic through full-funnel acquisition optimisation, improving lead-to-appointment and appointment-to-treatment conversion rates
  • Increased overall conversion rate by ~180% at AM Health Hub via intent-based landing page alignment, lead qualification systems, and automated follow-up workflows
  • Managed and optimised Google Ads and Meta Ads performance campaigns reducing cost per appointment while improving category-level conversion performance
  • Implemented CRM, revenue attribution, and performance reporting systems integrating paid media, lead data, and consultation outcomes for clear ROI tracking
  • Reduced CPL from ~$28 to ~$13 while maintaining lead quality through intent-signal targeting and audience segmentation
2
Project & Marketing Consultant
Plaxonic Technologies FZE · Aug 2024–Oct 2025 · UAE
  • Consulted multiple D2C and service brands across UAE and India, managing full-funnel marketing execution from creative briefing to paid media activation and landing page optimisation
  • Served as main point of contact for 4–5 active client accounts simultaneously, aligning strategy, timelines, and deliverables across creative, web, and media teams
  • Built campaign structures and CRM workflows to improve lead quality and conversion, while streamlining project handovers and reporting cycles across brands
3
Performance Marketing Lead
Bodycraft Spa, Salon & Clinic · Feb 2023–Aug 2024
  • Led full-funnel campaign execution across 25+ outlets, working cross-functionally with creative, CRM, and offline teams to ensure brand-aligned delivery
  • Pivoted campaign messaging to target a younger demographic (20–35), expanding the audience base and significantly increasing appointment conversions
  • Built a central reporting system integrating all outlets, verticals, and ad channels scaling monthly ad spend from $5K to $50K
  • Drove annual revenue growth from $7.2M to $24M through full-funnel optimisation, improved retention, and reduced drop-offs across the customer journey
4
Paid Media Supervisor
Grapes Digital Pvt. Ltd. (Flipkart) · Sep 2021–Jan 2023
  • Managed and executed large-scale Facebook campaigns with $5M+ budgets for Flipkart across key categories Mobile, Fashion, and Electronics
  • Pioneered India's first Facebook AR Ads and Branded Content Ads, creating an industry benchmark for interactive branded advertising
  • Developed and briefed creative requirements in sync with campaign timelines; owned daily project workflows, internal team alignment, and KPI delivery
5
Social Media Manager
Merricart India Pvt. Ltd. · Apr 2021–Sep 2021
  • Elevated social media engagement rates through strategic content creation and multi-platform distribution
  • Overhauled the ad account setup incorporating Google Analytics and Facebook Pixel optimising the website for a 150% increase in conversion rates
6
Product & Marketing Specialist
Conversion Optimisation Software · Apr 2020–Mar 2021
  • Developed a CRO software suite with 16 plug-and-play tools urgency timers, exit intent popups, hello bars enabling single-line-of-code integration
  • Drove marketing and acquisition, securing 214 subscriptions and generating $15,200 in revenue from $1,450 ad spend a 10x+ return
7
Earlier Roles
Bikat Adventures · BYJU's · 2017–2020
  • Business Development Manager at Bikat Adventures managed end-to-end lead generation and sales for adventure treks including Everest, Black Peak, and Chadar
  • Business Development Associate at BYJU's (Think & Learn) generated $120,000 in sales revenue; led and managed a team of 120 people and 5 managers after promotion to Operations
  • Launched and expanded BYJU's operations in Gujarat, starting from Surat and scaling to five additional cities
Work

14 Case Studies

Every case study backed by real proof screenshots from Ads Manager, Google Analytics, CTA test results, and before/after comparisons.

🚀
Case Study 01

Full Digital Marketing Transformation

Bodycraft Salon · Spa · Clinic · Jan 2023 – Present
StrategyMulti-ChannelBeauty & Wellness
▼

Bodycraft was a walk-in and call-heavy salon with unclear revenue attribution, stagnant retention, and underperforming digital channels. I built a full data-driven marketing engine from scratch spanning Meta Ads, Google Ads, CRM automation, affiliate marketing, SEO, and website conversion.

Challenge

  • Revenue attribution was broken walk-ins, calls, and digital leads all mixed with no source tracking
  • 47% of customers dropped off after the first visit; retention ratio was flat month-on-month
  • Meta leads converting at only 3%; Google Ads underinvested due to tracking complexity
  • No affiliate or influencer program; social media had zero measurable ROI
  • Website converting at 2–3% with a self-service booking flow causing high bounce rates

Solution

  • Built a full attribution system using unique call tracking numbers and CRM lead matching
  • Launched a voucher-based retention campaign to push customers past the critical 3-visit threshold
  • Restructured Meta Ads into retargeting, remarketing, and service-specific campaigns
  • Implemented Zoho CRM + WhatsApp automation for appointment reminders and follow-ups
  • Partnered with influencers on a performance-based affiliate model with unique codes
  • Optimized website CTAs, landing pages, and booking flow via A/B testing
200%
Revenue Growth
50%
Retention Increase
3%→5%
Meta Conversion
+30%
Google Ads Leads
+40%
Website Lead Gen
1.6M
Active Users

📸 Proof & Evidence

Google Analytics: 1.6M active users · 4.4K purchases · +7,113% YoY
Google Analytics: 1.6M active users · 4.4K purchases · +7,113% YoY
Social Media Growth Trends Monthly follower growth Jan 2020 → Dec 2024
Social Media Growth Trends Monthly follower growth Jan 2020 → Dec 2024
Overall growth numbers Sales performance across all channels (monthly)
Overall growth numbers Sales performance across all channels (monthly)
Revenue by channel dashboard Facebook Ads, Google Ads, WhatsApp, Website breakdown
Revenue by channel dashboard Facebook Ads, Google Ads, WhatsApp, Website breakdown
📱
Case Study 02

Meta Ads: Complete Campaign Overhaul

Bodycraft Salon · Spa · Clinic · 2023
Meta AdsPaid SocialBeauty & Wellness
▼

Bodycraft's Meta Ads account was a single-campaign structure with no segmentation, no retargeting, and no creative testing. I rebuilt the entire account into three distinct campaign types with systematic A/B testing, moving the lead-to-customer conversion rate from 3% to 5%.

Challenge

  • All audiences existing customers, engaged non-converters, cold traffic receiving identical ads
  • No retargeting campaigns for past visitors, no remarketing for engaged non-converters
  • Generic campaigns promoting 'Bodycraft' instead of specific services
  • Same creative format used for months with zero testing or iteration
  • Meta lead-to-customer conversion rate stuck at 3%

Solution

  • Split account into 3 campaign types: Retargeting, Remarketing, Service-Wise Acquisition
  • Retargeting: monthly 'Offers of the Month' for segmented existing customer audiences
  • Remarketing: review-first trust sequences for users who engaged but didn't convert
  • Service campaigns: separate ad sets for Hair Care, Skin Treatments, and Bridal Packages
  • A/B tested 3 creative formats voiceover videos won by a clear margin
3%→5%
Lead Conversion Rate
+25%
Repeat Visit Rate
#1
Voiceover Videos
3 Types
Campaign Segmentation
50%
Retention Impact
↑
Bookings Per Campaign

📸 Proof & Evidence

Salon FB Overall Campaign Monthly performance: leads, customers, conversion %, revenue, ROAS
Salon FB Overall Campaign Monthly performance: leads, customers, conversion %, revenue, ROAS
Campaign-wise report Retargeting, Remarketing, Facial, Hair Colour, Mumbai RNR with ROAS per campaign
Campaign-wise report Retargeting, Remarketing, Facial, Hair Colour, Mumbai RNR with ROAS per campaign
🔁
Case Study 03

Retargeting Existing Customers with Monthly Offers

Bodycraft Salon · Spa · Clinic · 2023
Meta AdsRetargetingCustomer Loyalty
▼

Bodycraft's biggest untapped opportunity was existing customers people who had already visited but weren't returning. A dedicated monthly retargeting campaign, designed to remind rather than re-introduce, contributed directly to the 25% increase in repeat visits.

Challenge

  • Existing customers were receiving the same cold-audience ads as people who'd never heard of the brand
  • No campaigns designed to specifically bring back lapsed visitors
  • No seasonality or occasion-based targeting for past customers
  • Significant revenue leak from a warm audience already primed to return

Solution

  • Segmented audiences into 'visited at least once' vs cold traffic
  • Created monthly 'Offers of the Month' campaigns exclusively for this warm segment
  • Designed reminder-style creatives not brand-introduction, but time-sensitive offers
  • Timed campaigns around weekends, festive seasons, and service renewal cycles
  • Kept creatives simple and offer-focused since brand awareness was already established
+25%
Repeat Visit Rate
50%
Retention Improvement
↓30%
First Visit Drop-off
Monthly
Campaign Cadence
Lower CPM
Warm Audience Cost
↑
Festive Season Bookings

📸 Proof & Evidence

Campaign-wise ROAS Retargeting campaign row showing performance vs other campaign types
Campaign-wise ROAS Retargeting campaign row showing performance vs other campaign types
💡
Case Study 04

Remarketing Non-Converters with Trust-First Sequences

Bodycraft Salon · Spa · Clinic · 2023
Meta AdsRemarketingConversion
▼

Thousands of people were engaging with Bodycraft's ads every month liking, commenting, clicking but never booking. This warm audience was being completely wasted. A trust-first remarketing sequence using real customer testimonials and first-timer incentives converted them into paying customers.

Challenge

  • Large pool of warm leads (likes, comments, ad clicks) being ignored after initial engagement
  • No follow-up sequence for people who showed intent but didn't convert
  • Trust was the missing ingredient: people were curious but not convinced
  • No compelling offer or proof-point to tip a warm lead into a first booking

Solution

  • Identified and segmented all users who engaged with ads but didn't book (Meta custom audiences)
  • Led every remarketing creative with a real 5-star customer review or transformation result
  • Highlighted service expertise, credentials, and clinic quality over pure price
  • Added a first-time visitor exclusive offer to lower the barrier to trial
  • Sequenced creatives: social proof first → value proposition → booking CTA
3%→5%
Meta Lead Conversion
↑
First-Time Bookings
Lower
Cost Per Acquisition
↑CTR
Review-Led Creatives
↑
Engaged-Audience CVR
Warm
Audience Fully Utilised

📸 Proof & Evidence

Campaign-wise report Remarketing row showing leads, revenue and ROAS from the trust-first sequence
Campaign-wise report Remarketing row showing leads, revenue and ROAS from the trust-first sequence
Ad set breakdown Remarketing_DEA and Remarketing_IOAC ad set performance showing creative-level results
Ad set breakdown Remarketing_DEA and Remarketing_IOAC ad set performance showing creative-level results
🎨
Case Study 05

Service-Wise Campaigns & Creative A/B Testing

Bodycraft Salon · Spa · Clinic · 2023
Meta AdsA/B TestingCreative Strategy
▼

Running one campaign for a business that offers 20+ services across hair, skin, and wellness is ineffective. I broke Bodycraft's campaigns into service-specific ad sets and ran systematic creative A/B tests discovering that voiceover explainer videos outperformed all other formats by a clear margin.

Challenge

  • Single generic campaign promoting 'Bodycraft' to all audiences regardless of service interest
  • Hair care, skin treatment, and bridal audiences receiving identical messaging
  • No creative format testing same style of ad used for months with no iteration
  • No data on which creatives actually drove bookings vs just impressions

Solution

  • Divided campaigns by service: Hair Care, Skin Treatments, Bridal, Laser, Wellness
  • Created service-specific ad copy and visuals for each category
  • Tested 3 creative formats: (1) Voiceover videos explaining service, (2) Process/experience videos, (3) Offer-centric visuals
  • Ran A/B tests simultaneously with controlled variables (same audience, same budget)
  • Used winning formats as the creative template for all future campaigns in that service
#1
Voiceover Videos Won
3
Formats Tested
↑CTR
Tailored Messaging
↑
Service Bookings
Higher
Ad Relevance Score
Scalable
Creative Framework

📸 Proof & Evidence

Detailed ad set breakdown Facial, Hair Colour(W), Hair Colour LAL and Remarketing campaigns with creative-level CTR data
Detailed ad set breakdown Facial, Hair Colour(W), Hair Colour LAL and Remarketing campaigns with creative-level CTR data
Campaign-wise ROAS report Service campaigns (Facial, Hair W, Hair RNR) vs Retargeting/Remarketing performance
Campaign-wise ROAS report Service campaigns (Facial, Hair W, Hair RNR) vs Retargeting/Remarketing performance
🎫
Case Study 06

The 3-Visit Voucher Loyalty System

Bodycraft Salon · Spa · Clinic · 2023
Customer RetentionLoyaltyCRM
▼

The data showed one clear pattern: customers who visited Bodycraft 3 times had an 80% chance of staying loyal forever. The problem was getting them past visits 1 and 2 where most dropped off. I designed a voucher-based incentive campaign that made returning the financially obvious choice.

Challenge

  • 47% of customers never came back after visit 1 despite the product being well-received
  • 30% more dropped off after visit 2, before hitting the loyalty threshold
  • The new-to-returning customer ratio was flat every month all acquisition, no compounding
  • Customers had no financial or emotional reason to choose a second or third visit over a competitor

Solution

  • Mined month-on-month customer data to identify visit 3 as the loyalty threshold
  • Designed a 3-voucher structure delivered at visit 1: ₹500 off Visit 2, ₹1,000 off Visit 3
  • Automated delivery and expiry reminders via Zoho CRM + WhatsApp
  • Created a VIP treatment for repeat customers to build emotional loyalty alongside financial incentive
  • Monitored redemption rates monthly and adjusted expiry timelines for optimal urgency
50%
Retention Rate Increase
47%→30%
Post-Visit 1 Drop-off
30%→15%
Post-Visit 2 Drop-off
+40%
3rd Visit Completions
70%+
Voucher Redemption
200%
Revenue Growth

📸 Proof & Evidence

📊 Results Data Before vs After

MetricBeforeAfterChange
Drop-off after Visit 147%30%↓ 36%
Drop-off after Visit 230%15%↓ 50%
Overall Retention RateBaseline+50%↑ 50%
Customers Completing 3 VisitsBaseline+40%↑ 40%
Voucher Redemption RateN/A70%+New campaign
Revenue ContributionBaseline+200%↑ 200%
Voucher structure: ₹500 off on Visit 2 · ₹1,000 off on Visit 3

📋 Voucher Campaign Structure

VisitActionVoucher SentValue
Visit 1Customer completes first session2 vouchers delivered via WhatsApp
Visit 2Customer redeems Voucher 1₹500 offDrives Visit 2
Visit 3Customer redeems Voucher 2₹1,000 offDrives Visit 3 → Loyalty locked
Visit 3+80% retention rateLong-term loyal customer
⚙️
Case Study 07

CRM + WhatsApp Automation for Retention at Scale

Bodycraft Salon · Spa · Clinic · 2023
CRMAutomationWhatsApp Marketing
▼

The best retention strategy fails if communication isn't timely and personal. I built an automated CRM + WhatsApp system using Zoho CRM and Yellow.ai that made every customer feel individually remembered at scale across thousands of contacts.

Challenge

  • Voucher reminders were sent manually inconsistent, easy to miss, and time-consuming
  • No automated follow-up for missed or cancelled appointments
  • Appointment booking-to-actual-footfall rate was low with no intervention system
  • Staff couldn't track where every customer was in their loyalty journey
  • Communication was purely transactional no relationship-building between visits

Solution

  • Implemented Zoho CRM to track each customer's visit history, voucher status, and engagement
  • Integrated Yellow.ai for automated WhatsApp messaging at scale
  • Built automated flows for: booking confirmation, day-of reminders, missed appointment recovery
  • Created time-triggered voucher expiry messages at 7 days and 2 days before deadline
  • Personalized every message with customer name, service, and specific voucher value
  • Added a 30-day inactivity win-back sequence with a re-engagement offer
75–80%
Booking-to-Footfall Rate
100%
Automated Coverage
↑
Voucher Redemption
↓
Manual Follow-up Work
↑
Brand Recall
Higher
Customer Satisfaction

📸 Proof & Evidence

📊 CRM Automation Flow Zoho CRM + Yellow.ai

TriggerMessage SentChannelOutcome
Booking confirmedAppointment confirmation + prep instructionsWhatsAppReduced no-shows
Day of appointmentReminder + directions + what to expectWhatsApp↑ Footfall rate
Missed appointment"We noticed you couldn't make it here's a reschedule link"WhatsAppRescheduling conversions
7 days before voucher expiry"Your ₹1,000 voucher expires soon book now!"WhatsApp + Email↑ Voucher redemptions
2 days before voucher expiryUrgency message + one-tap booking linkWhatsAppLast-minute bookings
30 days of inactivity"We miss you at Bodycraft here's an exclusive offer"WhatsApp + EmailWin-back conversions

📈 Key Metric Improvement

MetricBefore AutomationAfter Automation
Appointment → Footfall Rate~50–60% (manual follow-up)75–80% (automated)
Voucher Reminder CoverageManual, inconsistent100% automated, timed
Missed Appointment RecoveryNot trackedActive rescheduling flow
Win-back CampaignNone30-day inactivity trigger
🌐
Case Study 08

Website Conversion: Lead Capture + CTA Optimization

Bodycraft Salon · Spa · Clinic · 2023
CROWebsiteLead Generation
▼

Bodycraft's website had strong brand equity but was converting at just 2–3%. The self-service booking process was asking users to make a full commitment immediately. By introducing a lead capture step and running systematic CTA A/B tests, we generated 40% more leads and increased CTA conversions by 120%.

Challenge

  • Website bounce rates were high users landing and leaving with no action taken
  • Direct booking flow asked for full commitment from a first-time visitor
  • CTAs were generic ('Book An Appointment'), low visibility, and never tested or iterated
  • No mechanism to capture intent from users who weren't ready to book yet
  • Lead data not being captured for proactive follow-up outreach

Solution

  • Added an intermediate lead capture form: collect name + phone before directing to full booking
  • Created a gentler user journey: interest → micro-commitment → full appointment
  • Ran A/B tests on 8+ CTA variants across phrasing, colour, size, and placement
  • Best performer: 'Reserve A Slot' (1.72% CTR) vs original 'Book An Appointment' (0.78%)
  • Built a proactive outreach workflow for all captured leads who didn't complete booking
+40%
Lead Generation
+120%
CTA Conversion Rate
12%
Leads → Bookings
1.72%
Best CTA Click Rate
↓
Bounce Rate
+15%
Overall Site CRO

📸 Proof & Evidence

Bodycraft website strong brand presence with 'Book An Appointment' and 'Enquire Now' CTAs (before optimization)
Bodycraft website strong brand presence with 'Book An Appointment' and 'Enquire Now' CTAs (before optimization)
User journey redesign shifted from direct booking to lead capture → appointment flow to reduce drop-off
User journey redesign shifted from direct booking to lead capture → appointment flow to reduce drop-off
CTA A/B test results Original 0.78% → Variant 1 0.93% → Variant 2 'Reserve A Slot' 1.72% (120% improvement)
CTA A/B test results Original 0.78% → Variant 1 0.93% → Variant 2 'Reserve A Slot' 1.72% (120% improvement)
📈
Case Study 09

Landing Page Optimization: 3× Conversions

Bodycraft Salon · Spa · Clinic · 2023
Landing PageCROPaid Media
▼

Bodycraft's laser hair removal landing page was converting at 3% meaning 97 out of every 100 paid ad visitors left without taking action. Through 8 strategic structural, messaging, and UX optimizations with zero increase in ad spend the page tripled its conversion rate to 9.2%.

Challenge

  • Landing page converting at 3% massive paid traffic leaking with no ROI
  • Generic headline that didn't address the customer's primary concern or pain point
  • CTA was buried, low urgency, and not prominent enough on mobile
  • No pricing information forcing users to call or leave to get basic details
  • Zero social proof on a trust-sensitive category (laser treatment on your body)
  • Page designed for desktop, but majority of traffic was coming from mobile

Solution

  • Rewrote headline: led with customer pain point and outcome ('permanent, pain-free results')
  • Made CTA prominent, above-the-fold, action-oriented with urgency ('Limited slots')
  • Added countdown timer for a limited-time offer to create psychological urgency
  • Moved real customer testimonials and ratings above the fold
  • Added clear pricing for all service packages removed the uncertainty causing drop-offs
  • Restructured page visual flow: Problem → Solution → Trust → Offer → CTA
  • Fully rebuilt for mobile: single-column layout, sticky CTA button, faster load time
3%→9.2%
Conversion Rate
3×
More Leads Generated
↓
Cost Per Acquisition
₹0
Extra Ad Spend
8
Key Changes Made
↑
Mobile Conversion

📸 Proof & Evidence

OLD (3% CVR) vs NEW (9.2% CVR) Side-by-side landing page comparison for laser hair removal service
OLD (3% CVR) vs NEW (9.2% CVR) Side-by-side landing page comparison for laser hair removal service
📞
Case Study 10

Google Ads Call Tracking & Attribution

Bodycraft Salon · Spa · Clinic · 2023
Google AdsAttributionAnalytics
▼

Bodycraft received thousands of calls every month but couldn't tell which came from Google Ads versus organic sources. Without this data, Google Ads investment stayed minimal despite likely strong performance. By implementing call tracking, I proved the ROI and unlocked a 30% lead increase.

Challenge

  • Thousands of calls per month with no source differentiation Google Ads mixed with organic
  • Google Ads ROI impossible to calculate, making budget justification very difficult
  • Business was significantly underinvesting in Google Ads due to inability to prove its value
  • Revenue from Google Ads calls was being misattributed to other channels in reporting

Solution

  • Implemented unique call tracking phone numbers per traffic source
  • Google Ads → dedicated tracking number; Organic/GMB → separate number
  • Integrated call data into Google Ads to measure true cost-per-lead and lead quality
  • Built a reporting dashboard showing lead volume, duration, and conversion rate by source
  • Used hard data to justify a significant increase in Google Ads budget allocation
+30%
Leads Identified
↑
Google Ads ROI
100%
Attribution Accuracy
↑
Budget Confidence
↓
Misattributed Revenue
Scaled
Google Ads Investment

📸 Proof & Evidence

📊 Before vs After Call Tracking Implementation

MetricBefore Call TrackingAfter Call Tracking
Google Ads lead attributionUnknown mixed with organic100% separated + tracked
Organic call attributionEstimated onlyAccurate, dedicated number
Lead volume from Google AdsBaseline (untracked)+30% increase identified
Google Ads ROI visibilityNoneFull cost-per-lead tracking
Budget decision confidenceLow "we don't know if it works"High data-backed investment
Overall ROIUnderinvested channelProven, scaled investment

🔧 Call Tracking Setup

SourceTracking NumberData Captured
Google Ads trafficDedicated tracking numberCall volume, duration, lead quality
Organic / GMBSeparate numberOrganic lead volume
WhatsApp / DirectStandard numberDirect leads
Social MediaUTM-tracked linksSocial lead attribution
🤝
Case Study 11

Influencer Affiliate Marketing Program

Bodycraft Salon · Spa · Clinic · 2023
Influencer MarketingAffiliateSocial Media
▼

Social media was generating followers and engagement but zero measurable revenue. I replaced flat-fee influencer collaborations with a fully performance-based affiliate model where influencers only earned when they generated actual customer invoices. The result: the lowest customer acquisition cost of any marketing channel.

Challenge

  • Social media presence had engagement but no attributable revenue follower growth without business impact
  • No affiliate or influencer program in place
  • Previous flat-fee collaborations couldn't be tied to actual bookings or revenue
  • No system to track which influencer drove which customers to the salon
  • CAC on paid channels (Meta, Google) was high with no low-cost acquisition alternative

Solution

  • Designed a performance-only affiliate model: each influencer receives a unique promo code
  • Commission paid exclusively on invoices generated using the influencer's code
  • Tracked all codes through Zoho CRM each code tied to real invoices and revenue
  • Selected influencers who had genuinely visited Bodycraft authentic advocates, not paid actors
  • Built a tiered commission structure to reward and retain high-performing affiliates
  • Monitored CAC per influencer monthly to optimize the partner portfolio
Lowest
CAC vs All Channels
↑
Authentic Reach
1,500/mo
Avg Follower Growth
0
Wasted Spend
100%
Revenue Attribution
↑
New Customer Traffic

📸 Proof & Evidence

Monthly Follower Growth Bodycraft Salon & Spa, Jan 2020 → Dec 2024. Sustained growth acceleration aligning with affiliate campaign periods
Monthly Follower Growth Bodycraft Salon & Spa, Jan 2020 → Dec 2024. Sustained growth acceleration aligning with affiliate campaign periods
👗
Case Study 12

E-Commerce ROAS Optimization Luxury Fashion Brand

Luxury Fashion & Apparel Brand · 2024
E-CommerceROASPaid AdsFashion
▼

A luxury fashion e-commerce brand was running 10+ ad sets simultaneously with ROAS ranging from 1.67 to 10.09 but budgets were spread with no performance logic. A full campaign audit identified the winners, paused the losers, and reallocated spend to maximize return without increasing the total budget.

Challenge

  • 10+ ad sets running simultaneously with ROAS ranging from 1.67 to 10.09 no budget logic
  • Budget spread evenly regardless of performance; high-ROAS winners were being starved
  • Some campaigns had high impressions but terrible ROAS vanity metrics masking real losses
  • Carousel formats generating 457K impressions but a ROAS of just 2.02
  • One campaign delivering 1.2M impressions at a 1.67 ROAS spending ₹63K to earn ₹105K back

Solution

  • Full campaign performance audit: pulled ROAS, CPP, CTR, CPC, and impressions for every ad set
  • Classified into 3 tiers: Scale (ROAS >8), Optimise (ROAS 4-8), Pause/Rebuild (ROAS <4)
  • Scaled 'Luxury Brand Targeting All Products' (10.09 ROAS, ₹481 CPP) the clear budget priority
  • Scaled 'Luxury Targeting' (9.97 ROAS) and 'A+S Jacket-1' (8.36 ROAS)
  • Immediately paused Carousel#3 (ROAS 2.02, ₹7,141 CPP) and Limeroad 2L#1 (ROAS 1.67)
  • Reallocated freed budget to lookalike audiences based on top-performing segments
10.09
Top ROAS Achieved
₹481
Lowest Cost/Purchase
3
Campaigns Scaled
3
Campaigns Paused
↑
Overall Account ROAS
↓
Wasted Ad Spend

📸 Proof & Evidence

Live Meta Ads Manager data All active ad sets with ROAS, CPP, CTR, CPC. Top performers (10.09, 9.97, 8.40) vs paused underperformers (1.67, 2.02, 2.37) clearly visible
Live Meta Ads Manager data All active ad sets with ROAS, CPP, CTR, CPC. Top performers (10.09, 9.97, 8.40) vs paused underperformers (1.67, 2.02, 2.37) clearly visible
🕉️
Case Study 13

Selling Rudraksha Online with Vernacular Ads

Spiritual Super Store · Apr – Sep 2021
E-Commerce Vernacular Marketing Religious Products Meta Ads
▼

Selling a deeply religious, trust-heavy product like Rudraksha online in India was a genuinely unique challenge. The product is inherently offline buyers traditionally purchase from temples or trusted local stores. The target audience was regionally diverse and predominantly non-English speaking. The breakthrough came through vernacular ad creatives tailored to 5+ regional languages, taking ROAS from 1.3 to 14.4 in just three months generating ₹1.69 Cr in total revenue.

Challenge

  • Rudraksha is a high-trust, spiritually significant product buyers are deeply skeptical of online purchases
  • Target audience was regionally diverse and overwhelmingly non-English speaking
  • Standard English ads and generic targeting produced only 1.3 ROAS near breakeven
  • Religious product category has unique sensitivities wrong messaging repels the audience
  • No existing playbook for vernacular e-commerce in a spiritually-charged product category

Solution

  • Identified that language and cultural resonance were the real targeting levers not just demographics
  • Developed native-language creatives (not translated written originally) for Hindi, Kannada, Tamil, Telugu, Bengali, Marathi & Gujarati
  • Tailored messaging by region: North → Shiv devotional; South → heritage; West → gifting occasions
  • Built audiences using religious interest signals, devotional page followers, and pilgrimage destination behaviours
  • Added Google Ads in September for high-intent search capture achieved 17.2 ROAS
1.3→14.4
ROAS Journey
9.2
Overall ROAS
₹1.69 Cr
Total Revenue
1,166
Sale Units
17.2
Google Ads ROAS
5+
Regional Languages

📸 Proof & Evidence

📈 ROAS Growth Journey April to September

MonthROASPhaseKey Action
April1.3Learning phaseEnglish-only creatives, broad targeting
May5.6Hypothesis testingFirst vernacular tests Hindi creatives launched
June11.8BreakthroughMulti-language creatives live, religious interest targeting refined
July14.4 🏆Peak performanceFull vernacular rollout Purchase Adset scaled to ₹3.99L spend
August9.2Scale challengeBudget 10x audience saturation managed
September12.7StabilisationGoogle Ads added (17.2 ROAS), channel portfolio diversified

🎯 Top Ad Set Performance Jul 2021

Ad SetSpent (₹)Conv. Value (₹)ROASCTRDecision
Purchase Adset
Vernacular acquisition primary scaler		2,80,52241,87,98014.675.93%✅ Scaled
Ek Mukhi Rudraksh
Product-specific targeting		48,9831,51,9102.995.20%🔄 Optimised
Spends and Revenue scaled. ROAS, Reach, Impressions, CTR shown as-is.

📊 Monthly Campaign Performance

PeriodPlatformSpends (₹)ReachImpressionsVisitorsUnitsRevenue (₹)ROAS
Apr 10–30Meta1,19,3702,75,2834,72,5858,29391,57,0701.3
May 1–31Meta33,34065,04387,1033,396261,85,8305.6
Jun 1–30Meta2,08,5001,72,7642,89,05910,91419024,50,62011.8
Jul 1–31Meta3,99,5003,39,5886,71,22319,00240857,53,76014.4
Aug 1–30Meta7,21,0205,23,38810,65,49623,08142466,57,8509.2
Sep 1–9Meta1,83,0101,48,8912,60,3428,0049615,12,0408.3
Sep 1–9Google12,00010,60010,600247132,06,36017.2
TotalMeta + Google16,76,74015,35,55728,56,40872,9371,1661,69,23,5309.2

🗣️ Vernacular Strategy Regional Targeting

RegionLanguageCreative AngleAudience Insight
North IndiaHindiDevotional storytelling Shiv connectionHigh purchase intent among Shiv devotees
South IndiaKannada · Tamil · TeluguHeritage & authenticity of RudrakshaTrust-led content for traditional households
East IndiaBengali · OdiaSpiritual wellness, protection & peaceStrong festival-season conversion
West IndiaMarathi · GujaratiReligious gifting for family & occasionsHigh AOV gifting angle resonated strongly
Pan IndiaEnglish (Urban)Authenticity + certification proofYounger, digital-native spiritual audience
Each creative was written originally in native language not translated with culturally specific imagery.
🔥
Case Study 14

Breaking the Last Taboo: How Humor Sold a Product Nobody Talked About

Nuutjob · Men's Intimate Care & Personal Wellness · 8 Months
Brand Building Taboo Marketing Viral Content Shark Tank India
▼

Nuutjob is a men's intimate hygiene and grooming brand founded by two sisters featured on Shark Tank India in a category where the product itself couldn't be named openly. No consumer education, no existing demand, zero social media presence. Built brand awareness entirely through disruptive content in three buckets: Taboo Comedy, LGBTQ+ Inclusive, and Meme-based content.

The Challenge

  • Below-the-belt hygiene is treated as taboo in India mentioning it invites embarrassment
  • No consumer base existed the category itself had to be created
  • Zero social media presence to start from
  • Platform restrictions prevent direct product language in content
  • Two women founders building credibility in a category targeting men
  • How do you advertise something people won't admit they need?

The Solution 3 Content Buckets

  • 🎭 Taboo Comedy: Men scratching in awkward situations cricket, office, dates the embarrassing truth became the punchline. "Bada Match Hai, Khujli Jyada Nahi Honi Chahiye."
  • 🌈 LGBTQ+ Inclusive: "Did you just say you swing both ways? So do we!" explicitly inclusive messaging when no other intimate care brand in India dared to. Earned loyalty and organic PR.
  • 😂 Meme-based Content: Office Time, POV situations, viral problem→solution format. Relatable enough to share, funny enough to save. Taboo disappeared when wrapped in a meme.
  • 🦈 Shark Tank India: Featured on Sony LIV "We are BALLS DEEP with the Sharks!" The brand's audacity extended to how it announced its own milestone.
🦈
Shark Tank India
3
Content Buckets
0→∞
Category Created
14+
Product Lines Built
Viral
Taboo Comedy Reach
Taboo→Trend
Brand Perception

📸 Content Proof Real Posts

🎭 Taboo Comedy Viral Video
Nuutjob viral taboo comedy video cricket player scratching: PROBLEM? SOLUTION!
"PROBLEM? → SOLUTION!" Cricket player format. Taboo made relatable through humor. One of the highest-shared formats in the series.
😂 Meme Content Office Time
Nuutjob meme video OFFICE TIME scratching situation
"OFFICE TIME" POV meme format. Turned every situation into a relatable itch moment. Built the habit loop: see situation → laugh → remember brand.
🌈 LGBTQ+ Inclusive Post
DID YOU JUST SAY,
YOU SWING BOTH WAYS?
SO DO WE!
WE WILL ALWAYS BE
BI
YOUR SIDE
nuutjob
Nuutwash
Nut · Butt · Body & Hair
"Did you just say you swing both ways? So do we!" First intimate care brand in India to explicitly celebrate Pride. Earned organic media coverage and community loyalty.
🦈 Shark Tank India Feature
We are BALLS DEEP
with the Sharks!
nuutjob
As seen on
SHARK TANK INDIA
Sony LIV · Sony Channel
Online Partners
amazon.in  ·  amazon.ae  ·  Flipkart  ·  Antarrashtriya
"We are BALLS DEEP with the Sharks!" Even the Shark Tank announcement was on-brand. Listed on Amazon.in, Amazon.ae, Flipkart & Antarrashtriya post-feature.
Innovative work

Standout Projects

Beyond campaigns moments that pushed boundaries, broke conventions, or created something new.

01

Butt Rush

Conceptualised and launched a viral game-led brand activation that turned a taboo product category into a shareworthy experience. Used gamification as the entry point for brand awareness at zero media cost demonstrating that the best campaigns sometimes don't look like ads at all.

02

India's First Facebook AR Ads

Pioneered augmented reality advertising on Facebook in India when the format was brand new. Led creative, technical, and media strategy for the Flipkart campaign at Grapes Digital delivering engagement rates far above standard formats and creating a national benchmark for interactive branded content.

03

Shark Tank 3 Brands

Directly involved in building the brand equity and social presence for three brands that appeared on Shark Tank India: Nuutjob (men's intimate care, category created from scratch), Aoba / Erotissch (intimate lifestyle), and Blue Tea (herbal wellness). Each brand had zero social presence before engagement and ended up in front of national investors.

Clients

Consulting Portfolio

24+ brands across India and UAE. Click any brand to see what we built together.

Aries Clinic
Nuutjob
Blue Tea
Tea Sense
Bodycraft
Aoba
Flipkart
Vegan Basics
Bikat Adventures
Diwaah
Keystone
Extramarks
Xplore Away
Heartmade
Detailing Bull
Aries Clinic
Nuutjob
Blue Tea
Tea Sense
Bodycraft
Aoba
Flipkart
Vegan Basics
Bikat Adventures
Diwaah
Keystone
Extramarks
Xplore Away
Heartmade
Detailing Bull
Blue Tea
India · Herbal Wellness Tea · D2C
  • Worked on growth and performance marketing focusing on improving conversion rates and scaling paid acquisition channels across Meta and Amazon Ads.
  • Managed paid media campaigns, optimized landing pages, and implemented conversion tracking systems to better measure campaign performance and ROI.
  • Strengthened the brand's digital presence across key channels one of three brands in portfolio to go on to appear at Shark Tank India.
Aoba / Erotissch
India · Intimate Lifestyle · D2C
  • Handled content strategy and paid media campaigns for the brand, focusing on building awareness and driving customer acquisition.
  • Created digital creatives, messaging frameworks, and ad campaigns tailored to the target audience navigating platform restrictions creatively.
  • Built campaigns focused on generating engagement and driving measurable growth through performance marketing brand later appeared on Shark Tank India.
The Foodhome
India · Cloud Kitchen · Food Delivery
  • Built the digital presence for a cloud kitchen brand operating in a highly competitive food delivery market from scratch.
  • Developed the brand identity and launched performance campaigns to generate initial traction through targeted paid media and social content.
  • Helped the brand attract its first customer base and establish a recognizable presence in the local market.
Vegan Basics
India · Sustainable Footwear · D2C
  • Led website revamp and digital marketing initiatives for a sustainable footwear brand promoting vegan leather alternatives.
  • Created awareness campaigns through Facebook ads to address the primary challenge of low consumer awareness around vegan products.
  • Followed awareness campaigns with conversion campaigns focused on driving product sales and educating consumers about sustainable fashion.
Diwaah
India · Cruelty-Free Fashion · D2C
  • Worked on website optimization, SEO, and paid media campaigns for a fashion brand focused on cruelty-free apparel.
  • Revamped the website to better communicate the brand story and product value proposition to the target audience.
  • Optimized advertising campaigns to improve traffic quality and conversion rates across paid channels.
Extramarks
India · EdTech · Growth & Operations
  • Worked across operations, sales, and digital growth during the expansion phase of the education programs.
  • Contributed to market expansion efforts and customer acquisition strategies across multiple cities.
  • Built relationships with potential customers and partners to drive sales growth in new geographies.
Medistyles
India · Medical Tourism · Healthcare
  • Developed the digital foundation for a medical tourism startup focused on promoting affordable healthcare treatments in India to international patients.
  • Built the website, established the brand's online presence, and set up social media channels from scratch.
  • Ran social media and retargeting campaigns to generate early awareness and leads from target international markets.
Heartmade
India · E-Commerce · CRO & Tracking
  • Optimized the brand's paid media performance by solving conversion tracking issues caused by the website's payment structure.
  • Implemented custom conversion tracking using thank-you page triggers to enable accurate attribution.
  • Improved campaign optimization through better tracking, enabling more accurate attribution and stronger ad performance.
Herbal Cart
India · Herbal Products · D2C
  • Built the brand's online presence from the ground up, including website development, branding, and digital marketing execution.
  • Created the digital infrastructure required to generate sales and engagement across channels.
  • Helped the brand establish visibility in the competitive herbal product market through targeted campaigns.
Nuutjob
India · Men's Intimate Care · D2C
  • Helped position Nuutjob as a disruptive men's wellness brand by creating bold digital campaigns addressing a stigmatized category.
  • Led creative content and social media campaigns using humor, relatability, and viral storytelling to spark conversations around men's intimate health.
  • Built a strong online community and brand presence that carried the brand to a Shark Tank India appearance.
Spiritual Superstore
India · E-Commerce · Marketplaces
  • Created a complete digital presence for a seller previously operating only on marketplaces like Amazon and Flipkart.
  • Developed brand identity, launched an independent website, and set up the foundation for direct-to-consumer sales.
  • Ran performance marketing campaigns that helped generate significant online sales within the first three months.
Strictly Organic
India · Organic Products · Omnichannel
  • Led the brand's transition from an offline business to a fully integrated online presence.
  • Built its website, established social media channels, and enabled sales through platforms like Amazon and Flipkart.
  • Ran digital campaigns to grow the customer base while maintaining the brand's organic and authentic positioning.
XploreaWay
India · Travel Startup · Lead Gen
  • Managed social media and performance marketing for a travel startup focused on off-beat destinations.
  • Designed lead generation campaigns and handled the brand's digital channels to increase visibility and bookings.
  • Drove engagement and bookings for unique travel experiences through targeted paid and organic campaigns.
My Conversion Kit
India · SaaS · Conversion Optimization
  • Built and marketed an in-house conversion optimization software designed to improve landing page performance.
  • The tool included behavioral triggers such as urgency timers, exit intent popups, and lead capture tools.
  • Helped increase website conversion rates by approximately 35% generated $15,200 in revenue from $1,450 in ad spend (10x+ return).
Get in touch

Let's build something that works.

Whether you're launching a brand, scaling ad spend, or figuring out why your current strategy isn't converting I'm happy to talk through it. No decks needed for the first call.

✉️
Email
hello.saurabhvrm@gmail.com
📱
Phone / WhatsApp
+971 504 153 439
💼
LinkedIn
linkedin.com/in/saurabh-pro
📍
Based in
Dubai, UAE
Send me a message ✉️